If I had to highlight only one term that has the power to make a beauty editor shudder unlike any other, it would have to be “anti-ageing”. Because the truth is (and brace yourselves for this one), no beauty product truly has the power to totally reverse the signs of ageing. No serum, cream, oil or mask that money can buy can actually eradicate wrinkles.
With that being said, there are a very small number of ingredients that can definitely help minimise signs of ageing (and even more so when they’re used alongside youth-preserving massage techniques). But when I say very small, I mean it. In fact, there is only a handful of ingredients that have been scientifically-proven to reduce the appearance of age-related skin issues. From wrinkle-reducing retinol to skin brightening vitamin C, it’s hard to comprehend why beauty companies expect us to pay premium prices for ingredients that actually work, right?