5 Trends That'll Be Huge in 2024, According to Copenhagen's Coolest Brand

Another Copenhagen trip; another week spent wishing I was a Dane. I just returned to Los Angeles from my sixth time attending Copenhagen Fashion Week, which continues to outdo itself each and every season. As the resident Scandi expert here at Who What Wear, I often get asked about the region’s next big brands. Lately, my answer is singular: Gestuz.

Gestuz is well on its way to becoming Copenhagen’s most exciting brand. It’s already spent an impressive 15 years solidifying a fan base in Europe and is now setting its sights on the U.S. and Asia. So far, the slow-and-steady expansion is going swimmingly, considering the one and only Hailey Bieber wore a ripped-from-the-runway Gestuz look last fall. 

From my front-row seat last week, I got an excellent look at Gestuz’s vision for spring/summer 2024—and it’s remarkably cool. Scroll down for my breakdown of the top five runway trends from Gestuz’s latest show during Copenhagen Fashion Week. 

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