I Gasped When I Saw H&M Studio's Collection—These 24 Pieces Will Sell Out By Tomorrow


Directional, fashion-forward, and designed to be seen—H&M Studio’s autumn/winter 2024 collection has arrived. As ever, the edit is ready to revitalise our wardrobes, one standout piece at a time. As a heavyweight of the high street, H&M consistently shows up when our wardrobes are in need of something new, and if you’re looking for high-quality fabrics, striking designs that are destined to induce compliments and feature serious attention to detail, then look no further than the latest Studio collection. If previous drops are anything to go by, stock is set to move swiftly, so I’ve pulled together the standout pieces that are sure to sell out first.

(Image credit: Who What Wear UK)

H&M Studio’s autumn-winter 2024 collection is a refined edit covering wardrobe heroes with an elevated twist. Whilst the brand’s regular pieces make for brilliant staples and tick off our classic buys, this new edit brings contemporary detailing and playful elements, pushing each piece firmly into the new season. The classic trench coat has been revitalised with an asymmetric closure and bold collar, puffer coats and dresses have been splashed with animal prints and dotted patterns to bring a maximalist feel, and tailoring features bold wide shoulders and sharp lapels. Waistlines are nipped in, fabrics refined and silhouettes oversized for a truly modern take on autumn’s most worn pieces. Alongside, there’s a mix of evening offerings ready to set you up as best dressed at any upcoming event.