I Can Always Predict Which Zara Items Will Sell Out—11 That'll Be Impossible to Find Come November


I make no claim to be psychic, but in my almost 14 years spent writing about fashion, I’ve become a bit of a dab hand at spotting a sell-out product before it is gone for good. And my skills are perhaps their most honed when it comes to Zara; a brand I’ve shopped personally for the entirety of my career.

Between analysing stock levels on the shop floor and the position of certain items on the website’s new-in feed, I can denote which pieces Zara thinks will be a hit quickly. However, that doesn’t mean that they’ll necessarily be the clothes and accessories to sell out first. How I select what I think will be bestsellers comes down to what else is happening in the market and the outfits I’m seeing right now on social media. It’s the bringing together of all these variables that makes my predictions scarily accurate. And now that Zara’s winter collection is finally on site, I decided to comb through the new arrivals to find the items I think will be most-coveted this season. There are 11. Full disclosure, I had to remove some, as they’d already sold out by the time I went to hit Publish. Needless to say, if you see something you love, you won’t want to pause.



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