French Women With Expensive Taste Have Been Gatekeeping This Luxurious Perfume for Years

There are so many good perfume brands out there, from designer classics such as Chanel and Dior to niche brands such as Byredo and Diptyque. As much as I love all of these, there’s something about wearing a more under-the-radar fragrance that makes me feel so special. Perhaps it’s the idea that not many people know about the scent, or maybe it’s the fact that these unique fragrances often earn me lots more compliments as they’re less recognisable, but either way, I’ve made it my mission to try all of the lesser known brands out there to see which ones come out on top.

There’s one brand in particular that has come recommended to me from multiple beauty editors. Not only does it look chic, but each fragrance has a meaningful story behind it, making each bottle feel even more noteworthy. If you’re unsure which brand I am talking about, let me introduce you to Vilhelm Parfumerie.

Founded in 2015 by Swedish designer Jan Vilhelm Ahlgren, Vilhelm Parfumerie is an exciting, contemporary brand that is shaking up the fragrance industry. Each scent is created in Paris and comes housed in a bottle of spun glass with a bold yellow label. According to the brand’s website, this saffron yellow shade “nods to a piece of Bakelite found in a Parisian flea market.” Now that I think about it, I’ve seen Vilhelm Parfumerie’s iconic bottles in the background of so many French women’s posts on social media for years, so this intel all adds up.