We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year

“Obsessed” is a strong word, but I would say that’s the best way to describe how me and my fellow Who What Wear editors feel about Prada. The brand comes up in our conversations and Slack messages on a near-daily basis, and I think we’d all agree that we’d gladly give it all our money if we could. When we’re in the market to splurge on an investment piece, it’s often a standout Prada one that we turn to. And speaking of standout items, there are many of them right now. The brand has been churning out new arrivals for winter, and every time I scroll through its site, I’m blown away.

Between all the chocolate-brown suede, calf hair leopard print, shearling accessories, patent leather, and velvet, my Prada wish list is understandably lengthy. And after more than a decade as a Who What Wear editor, I’m pretty skilled at predicting when an item will go viral at this point. There are a handful of Prada items on my radar that are so good that I’m sure they’ll start selling out any day now (if they haven’t already). So if you’ve been saving up for an investment purchase or just want some holiday season eye candy, keep scrolling for the 17 new Prada items that are on their way to viral status.