I Own a Lot of Expensive Dresses But This £79 One Is What I Want to Buy Now


Anyone who has stumbled across my monthly new-in dresses column will know a few things about me already. Firstly, I’m a sucker for a midi—these legs have not seen the light of day since a post-GCSEs holiday to Malia. Secondly, I can get a little bit carried away with costly, insanely beautiful dresses that I cannot afford to keep adding to my wardrobe.

As someone who has developed a taste for all things luxury (well, I have worked in fashion for a long time now!) it takes a lot for a more affordable buy to get into my basket. That’s not to say I’m only buying expensive items, it’s more that I’m just not buying anything because I’m fussy and own too much already. So, when I looked into some recent data and saw that Who What Wear UK readers were all clicking on one particular, very chic, dress and it only cost £79, my interest was piqued.

(Image credit: Nobody’s Child)

Perhaps I shouldn’t be surprised: Nobody’s Child is a more affordable brand that I was early to support and highlight to you dear readers when it launched many years ago. They started as a great destination for dresses and while the offering now is vast (tailoring, knits and even a perfume!) their dresses remain a strong part of the collection each season. Where their original designs leaned into the feminine floral tea dresses of that moment, now you’ll find more pared-back styles like Penni, the dress you’ve all been clicking on (and mostly likely buying).