I Haven't Shopped at ASOS In Years but Their Latest Drop Made Me Look Twice

I’ll admit it—I’ve overlooked ASOS for a few years. It wasn’t intentional, but as a fashion editor I come across hundreds of brands each day, ranging from the highest luxury designers to mid-range standouts, independent names to know and of course, high street heroes. With so much to explore, it’s easy to get stuck in a routine of turning to the same sites over and over again. Somewhere along the way, I let ASOS drop from my radar, but I won’t be making that mistake again.

Over the last month, I’ve spotted so many expensive-looking items on my favourite fashion people and friends, just to find that the tagged brand is ASOS. For those who are frequent visitors of the site, this should come as no surprise. Its own brand, ASOS Design, is packed full of on-trend buys and classic additions alike, all with a refined edge that can leave you double-checking the price tag. Alongside, the brand brings together a selection of household names from Arket to & Other Stories, all in one concise place for easy shopping. And let’s not forget Topshop.