Anine Bing Just Made This Scandi, TikTok-Viral Lip Balm Even Cooler


(Image credit: Ole Henriksen)

What happens when Anine Bing gets her hands on a TikTok-viral lip balm? Magic, of course—and not just on the algorithm. The Scandi designer, known for her modern, effortlessly chic essentials, has a knack for creating the most covetable It items, so when she takes her talents to the beauty space, it only makes sense that she’d put out a smash hit.

Today, she introduces a limited-edition Pout Preserve Peptide Lip Treatment—or should I say It Treatment?—with Olehenriksen (Bing is the Global Scandi Brand Advisor). The collab features the same beloved formula with a new tint, updated packaging, and an enhanced shine, so it’s undoubtedly destined for virality. I’d highly suggest shopping the buzzy launch before it flies off the shelves—so keep scrolling!