Stop everything, because Cécred, Beyoncé’s new hair brand, has landed on UK shores. It was back in May 2023 when she first teased that she was launching a hair brand and now we cannot wait to get our hands on it to try it for ourselves.
“How many of y’all knew my first job was sweeping hair in my mama’s salon?”, she said in an Instagram post last year. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating,” she said.
Inspired by combining global rituals and modern science, Cécred caters to all hair types. “We started by prioritising the needs of textured hair like mine and others who lack moisture and strength. It was important to honour past rituals while infusing our personal touch by adding advanced science to build new sacred rituals,” she says on the brand’s site.
“The result was haircare defined by its performance, quality and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the colouring, high-tension styles, sewing, sweat, and buildup.”
The extensive collection includes shampoos and conditioners, as well as targeted treatments and stylers and dedicated bundle kits for different hair concerns and preferences, all of which are available now. The formulas feature an impressive patent-pending bioactive keratin ferment, which works to repair depleted proteins in compromised hair, leaving it restored, healthy and strong.
Needless to say, the packaging is incredibly chic and minimal—you know both your hair and your bathroom interior are going to appreciate them. What’s more, a signature fragrance called Temple Oud runs through the collection, leaving hair scented with oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. We all know Beyoncé smells great from her perfume choice, so I have no doubt the products smell divine.
As a proud member of the BeyHive, you best believe that this beauty editor cannot wait to get her hands on Cécred. Scroll ahead to shop the full collection.
Shop Cécred Hair Products:
Cécred
Hydrating Shampoo
The ultimate hydrating shampoo formulated with hyaluronic acid and an antioxidant-rich African oil blend.
Cécred
Clarifying Shampoo & Scalp Scrub
Think of this clarifying shampoo as a clean-slate reset for your scalp and hair.
Cécred
Double Cleanse Kit With Moisturizing Deep Conditioner
This kit includes a deep conditioning mask alongside a shampoo and conditioner in travel-friendly sizes.
Cécred
Moisturizing Deep Conditioner
This mask contains shea butter and oils, making it ideal for coily hair that needs extra nourishment.
Cécred
Hydrating Conditioner
The brand has been teasing a Hydrating Conditioner, which is coming soon to the site.
Cécred
Reconstructing Treatment Mask
This deep repairing mask promises to strengthen and fortify compromised hair and add a healthy shine.
Cécred
Fermented Rice & Rose Protein Ritual
This two-step ritual begins with a water-activated rice and rose powder that you apply through the hair before finishing with the Silk Rinse for a healthy shine.
Cécred
Fermented Rice and Rose Bundle
This set contains both the treatments and the brand’s shaking vessel to mix the products and apply through your lengths.
Cécred
Ritual Shaking Vessel
You can also buy the shaking vessel on its own.
Cécred
Fortifying Treatment Kit
This bundle includes the brand’s most fortifying products in travel-friendly sizes. Who doesn’t love a mini?
Cécred
Nourishing Hair Oil
Featuring 13 nourishing hair oils, this adds shine and flexible bounce to lengths without weighing them down.
Cécred
Moisture Sealing Lotion
Can we take a moment for this chic bottle? The Moisture Sealing Lotion is a real multitasker. It can be used to add hold to curls, smooth flyaways and seal split ends whilst dousing hair in hydration.
Consider yourself a superfan? This collection allows you to try the full range.
A chic bag to house all your haircare essentials.