"Champagne Cheeks” Are Venice Film Festival's Most Notable Beauty Trend (So Far)

This year, we’ve seen a slew of food and drink-inspired makeup trends. As it turns out, you can create a beauty look based on all of your favorite foods—whether it’s tomatoes, strawberries, dirty martinis, or glazed donuts. The world is your oyster (oyster girl makeup coming soon?).

Next on the docket, apparently, is champagne. More specifically, “champagne cheeks” swept the Venice Film Festival. Sydney Sweeney, Maude Apatow, Madisin Rian, and India Amarteifio all sported champagne cheeks at Armani’s One Night Only Haute Couture Prive Show. 

What exactly are champagne cheeks? The latest trend is actually a highlighter technique. For champagne cheeks, you’ll want to use a champagne-toned highlighter—think a gold-toned beige—and sweep it all over your cheeks. The result is radiant while still being subtle. 

In Venice, Sweeney, Apatow, Rian, and Amarteifio all used the exact same product to create this champagne-kissed effect. The product in question is Armani’s Fluid Sheer Glow Enhancer in the color Champagne Gold. 

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