Summer beauty products get all the hype on social media, and it’s understandable. After all, summer is an exciting season. Before all the vacations are booked and weekend brunches are scheduled, you want to have your beauty routine sorted.
Me, though? I’m partial to fall beauty. I think of the fall season as a sort of reset. The craziness of summer has concluded, and we’re back to our standard programming, which allows us to focus on ourselves and revamp our routines. Not to mention, you don’t have to worry about your makeup sweating off on brisk days… Come September, I swap out sheer lip tints for bold matte lipsticks. I swap out gel moisturizers for creamy, rich ones. I even invest in new hairstyling tools since I’m not beholden to high humidity, saltwater, and chlorine.
Lucky for me, refreshing and revamping my beauty routine each fall is easy. It’s surprisingly budget-friendly, too, thanks to the annual Labor Day weekend sales. I always scope out the best ones, but this year, I narrowed it down to 18 highly effective, internet-viral brands. Happy new-season shopping!
Act+Acre
Act+Acre
Daily Hydro Scalp Serum
Deal: 30% off sitewide through 9/3
With multi-molecular hyaluronic acid, amino acids, and glycerin, this scalp serum quenches dry skin and strengthens the scalp barrier and hair shaft. It’s just what my scalp and hair need after so much drying sun, heat, and saltwater exposure.
Beautyblender
beautyblender
Original Makeup Sponge
Deal: 20% off any order, 25% off any order over $30, and 30% off any order over $50 through 9/2
I use a Beautyblender to apply my foundation, concealer, and blush every day, so why wouldn’t I stock up on them while they’re on sale? In my opinion, they have the perfect density and squishiness to bounce off the skin, delivering flawless coverage.
Cover FX
Cover FX
Custom Enhancer Drops
Deal: 50% off sitewide from 9/1 to 9/4
If your skin is looking a little dull like mine, try the Cover FX Custom Enhancer Drops. They’re designed to be added to your favorite foundation, concealer, or moisturizer to give it a luminous boost. You can even use them on bare skin or place them in precise areas for a high-impact highlight. There are multiple shades, both warm and cool toned.
Drybar
drybar
The Double Shot Oval Blow-Dryer Brush
Deal: Up to 30% off sitewide, 20% off liquids and accessories, 25% off brushes, 30% off tools, and an additional 20% off kits
While I love Drybar’s hairstyling products, I like its hairstyling tools even more. This blow-dryer brush is no exception. With a 2.4-inch barrel, it delivers high shine, a soft bend, and lots of volume. I think my fall hairstyling routine is sorted.
GHD
GHD
Platinum+ Styler 1-Inch Flat Iron
Deal: 25% off sitewide
GHD is 25% off sitewide right now, and 25% goes a long way on luxury heat tools. I’m eyeing the brand’s Platinum+ Styler because it monitors heat levels 250 times a second to maintain the healthiest temperature and prevent heat damage. The brand promises you’ll see 70% stronger hair, 75% more shine, and twice the color protection of other heat tools.
Goop Beauty
goop Beauty
Afterglow Body Oil
Deal: 25% off select Goop beauty and wellness products using code SUMMERBEAUTY from 8/30 to 9/2
This body oil is a cold-weather staple. It’s made with nutrient-dense pomegranate, raspberry-seed, sea buckthorn, and Kakadu plum oils that moisturize and soften the skin. Then there’s the scent. It smells cozy and luxurious, like ginger, violet, cedar, and vetiver.
Herbivore
Herbivore
Pink Cloud Soft Moisture Cream
Deal: 40% off select products with code CULT40 through 9/2
This skin-soothing moisturizer contains Tremella mushroom (aka snow mushroom)—an alternative to hyaluronic acid that holds up to 5000 times its weight in water. There’s also vegan squalane and Moroccan rose, so you can rest assured your skin will be plump and petal soft.
Kate Somerville
Kate Somerville
Eradikate 3% Sulfur Daily Foaming Cleanser
Deal: 30% off sitewide with code FAM30
A TikTok sensation, this acne-clearing cleanser is clinical-strength. Anti-inflammatory and antimicrobial ingredients like sulfur, natural oat extract, and honey eliminate excess oil and subsequent breakouts without irritating sensitive skin.
Loops
Loop
Variety Loop: 5 Face Masks
Deal: 20% off sitewide through 9/3
Loops is known for its hydrogel masks that target different skin concerns. I’m snagging the brand’s variety pack while it’s 20% off. It contains five masks. There’s one for brightening, detoxifying, glowing, rejuvenating, and even slugging.
Murad
Murad
Essential-C Day Moisture Broad Spectrum SPF30 PA+++
Deal: 25% off sitewide from 8/30 to 9/2 with code LABOR25
This two-in-one moisturizer-sunscreen hybrid is just the thing for busy mornings. It moisturizes, brightens, and protects the skin from environmental aggressors and UV rays—all in a single application. Talk about efficiency.
Naturium
Naturium
Multi-Peptide Advanced Serum
Deal: 20% off sitewide from 9/1 to 9/4 with code LDW24
I love so many Naturium products, but this high-powered anti-aging serum might take first place. It’s the ultimate firming formula with a multi-peptide blend, including encapsulated copper peptides, ferulic acid, and collagen.
Ritual
Deal: 40% off select products through 9/8
Ritual might be best known for its multivitamin and gut-health supplement, but allow me to highlight another item—HyaCera. It’s a daily hydration supplement proven to minimize wrinkles and replenish the skin from the inside out. Get this: It works in as little as 90 days. I’ve heard glowing reviews from friends and colleagues, so I’m definitely snagging this while it’s on sale.
Shani Darden Skin Care
Shani Darden Skin Care
Retinol Reform
Deal: 20% off sitewide from 8/30 to 9/2
Celebrity esthetician Shani Darden is known for treating the faces of A-listers like Jessica Alba and Shay Mitchell. She’s also known for her eponymous line of potent skincare products. This smoothing, firming, and brightening retinol serum is perhaps her most well-known product, and for good reason. Beauty editors (including yours truly) swear by it.
Supergoop!
Supergoop!
Unseen Sunscreen SPF 40
Deal: 20% off sitewide and 25% off on orders of $100+
Repeat after me: We won’t stop wearing sunscreen once summer is over. Skin damage isn’t seasonal, so SPF should be worn day in and day out. I like using Supergoop’s Unscreen Sunscreen. It’s essentially an SPF-spiked primer, so it plays well with makeup, and true to the name, there’s never even a hint of a white cast.
True Botanicals
True Botanicals
Ginger Turmeric HydraGlow Cream
Deal: 20% off sitewide from 8/29 to 9/2
True Botanicals’ iconic Pure Radiance Oil deserves the hype, but I wouldn’t recommend stopping there with your online cart. I’d also add this antioxidant-rich, glow-boosting face cream that contains superfood ingredients like ginger and turmeric. It’s basically brighter skin in a jar.
Unite
Urban Decay
Urban Decay
All Nighter Waterproof Makeup Setting Spray
Deal: 25% off sitewide (excluding the original Naked Eyeshadow Palette) from 8/29 to 9/12
There are so many iconic products to call out from Urban Decay, but if I have to settle on one, I’ll make it this setting spray. It promises to keep makeup locked in place for up to 16 hours with no touch-ups, and it does. The formula is waterproof, smudge-proof, and transfer-resistant. It even provides cooling temperature control to avoid the dreaded makeup melt.
Vacation
Vacation
Chardonnay Lip Oil SPF 30
Deal: 20% off sitewide from 8/30 to 9/2
Sure, Vacation’s sunscreens are elite, but don’t sleep on its other SPF-adjacent items. Take this lip oil for instance. The luxurious and decadent formula is made from chardonnay grape–seed oil, so it moisturizes, plumps, and protects the lips with one swipe. The best part? It’s spiked with SPF 30 and features a gourmand caramel-vanilla flavor.
