H&M Launched Its Most Luxe, Sophisticated Collection to Date—Everything I'm Buying


Elegance, elegance, elegance. It’s the been the buzzword at the center of all things cool this year and the main descriptor for 99% of my clothing-related purchases. That’s meant luxury labels by the likes of The Row and Loro Piana are what have littered my mood board and wish list, but for the sake of my budget, I’ve been on the hunt for sophisticated pieces that achieve this vibe without requiring a small fortune. H&M is the latest to answer this call and their latest AW24 Studio collection is oozing with a luxurious vibe.

Twice a year, the retailer launches a Studio collection comprised of a well-edited capsule of their most trend-forward pieces with the quality to match. Season after season, these collections sell out in the blink of an eye causing a fashion-person frenzy on drop day, and the fall/winter 2024 collection is no exception.