I Do Brows in Beverly Hills—Here's the One Brow Tip No One Talks About


(Image credit: Courtesy of KS & CO; Courtesy of Shani Darden; Courtesy of Bakeup; Courtesy of Iris & Romeo; Courtesy of St. Tropez; Courtesy of RMS Beauty; Original illustration by: Ally Quirk)

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

Eyebrows are the one feature that frames your whole face (and your beauty looks), and no one knows the power of a snatched eyebrow more than Kristie Streicher, a celeb brow artist and the founder of KS & Co. She’s also the co-founder of Striiike, a Beverly Hills beauty salon that she shares with her sisters Ashley, a master hairstylist, and Jenn, a pro makeup artist. But before becoming one of the most sought-after brow artists, Streicher was an esthetician and makeup artist. “I fell in love with brows and how the subtleties of shape made such a difference in the entire face,” she says. “The fast, transformative nature of a tinted and tweezed brow created such a passion in me.”

Kristie Streicher Who What Wear The Lineup

Streicher began studying eyebrow hair growth cycles, which are key to unlocking your best brows—and the secret ingredient is her signature Nurtured Brow process. I’d never heard about this concept before, so here’s the 411: “We develop optimal hair cultivation through a series of brow shaping appointments and embrace and adapt to your one-of-a-kind growth patterns and cycles,” she explains. And if you can’t see her in person, Streicher has some at-home tricks for flawless arches.