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Jenny McCarthy and Husband Donnie Wahlberg Post Naked Ad for Formless Beauty Nude Collection

It is my duty to inform you of the latest celebrity entrants to the naked-marketing genre: Jenny McCarthy and her husband, Donnie Wahlberg. To promote McCarthy’s new Nude Collection from her lip gloss brand Formless Beauty, Wahlberg posted a homemade GIF to Instagram in which a holiday wrapping paper graphic opens to reveal a promotional image of the spouses in their birthday suits. 

Styled like a Christmas card, the couple are posing in front of a bedecked fireplace accompanied by prop presents. McCarthy holds two small dogs in front of her chest to cover her tatas. Wahlberg, wearing a Santa hat, hides his genitals behind a pair of large bows à la SNL‘s “Dick in a Box.” As Wahlberg is a member of Gen X’s favorite boy band, New Kids on the Block, the clip is accompanied by audio from the band’s Christmas jingle “Unwrap You.” Because of course it is.

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“When [Jenny McCarthy] called it [The Nude Collection], she wasn’t kidding!” Wahlberg wrote in the caption. “But alas, I’m always happy to lend a hand for the holidays—so here ya go!” The singer added that he and the wife autographed “a few thousand” of the bare-assed Christmas cards for lucky shoppers who purchase from the Nude Collection’s holiday launch. Don’t all line up at once!

I’m not sure if Jenny McCarthy and Donnie Wahlberg getting naked in an ad will be quite as successful as Christopher Meloni’s nude commercial for Peloton. Plus, Meloni himself has a lot more goodwill going for him in the public eye than Jenny McCarthy, who has been described as the “face of the anti-vaxx movement.” Then again, here I am writing about them. So, well-played.


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