Mark My Words: H&M's Designer-Passing Tote Bag Will Sell Out by This Weekend

One of the greatest parts of my job is being surrounded by a team as dedicated to fashion as I am. Our Slack channels often light up with links to the chicest new-in finds we’ve discovered, and we’re always updating the group on the purchases that have made it from wish list to basket. We also share pieces that we think each other would love, so when I got a text from our social media editor Megan Storey saying, “You have to see this!” I knew it would be something handbag-related (bags are my thing), and something really special.

If you’ve visited our site in the past week, you may have noticed that we are in the midst of our annual Great Try-On. For autumn 2024, our editors are hitting the high street to scope out the most expensive-looking buys for the new season, all delivered with guidance on fit, fabric and wearability. Already we’ve showcased wardrobe classics from Arket, turned to COS for autumn heroes, explored Zara’s expensive-looking gems and cosied up in & Other Stories’ new-in finds. Tomorrow, we’ll be exploring the best of H&M’s autumn collections, so make sure you check back for that, as it really is an excellent edit. And Megan was scouring the shop floor of H&M when she stumbled across a very chic tote bag—one that boasts a designer look and a practical shape.

One of the most coveted totes right now is The Row’s Margaux, and whilst I will always advocate for investing in the original if it’s within your means, H&M’s option allows those of us who can’t afford the original (it’s not cheap) to tap into The Row’s high-luxury aesthetic. As somewhat of an expert in all things high street, I knew this would move quickly, so I came straight here to share it with you.

Over the past few years, designers have turned their focus from the fantastical to the wearable, highlighting the most useful pieces in our wardrobes, and this has extended to accessories. Think of the return of the ballet flat—not only undeniably chic but also a comfortable alternative to heels. In handbags, the same celebration of practicality has arisen, where once impractical micro-mini bags were the go-to companion, then came the return of the tote. And H&M’s is seriously chic and seriously affordable.

Featuring smooth lines, an understated black colourway and plenty of room for your daily essentials and a little more, this £43 bag is going to move quickly. Whether carried as a tote, slung over your shoulder or very fashionably tucked under the arm like Megan did (pictured above), this is a bag you’ll reach for on repeat. The metal studs underneath protect the base from wear, whilst the adjustable straps on either side allow you to customise the opening depending on how full you’ve packed your shopper.