My Dry, Over-40 Skin Could Never Stay Hydrated—Until I Tried This Soon-To-Be-Viral Plumping Serum

For the past year, my biggest skincare issue has been a lack of hydration. After a lifetime of combination skin, with an oily t-zone and acne, my skin seemingly turned dry overnight—which I theorize is part of my journey as a now-perimenopausal woman. (I’m still getting used to this version of me.) Anyway, in this new era for my skin, I’ve been trying every skincare product that promises serious moisture. The latest one that has me in a chokehold is something that I’ve shockingly never really considered before, a coconut-based product: the new BeautyStat Triple-Plump Coconut Milk Serum ($42).

I’ve found a lot of good serums and moisturizers, but some of them feel like they’re becoming less and less effective on my drier skin. I’ll go to bed all plump and moisturized, looking like a sleepy little dumpling, but my face feels dry when I wake up. Or, if I use it in the morning, the hydration wears off a few hours later. This is something that Ron Robinson, the founder of BeautyStat, noticed with a lot of hydrating products in the market. “You put them on; you feel hydrated, but then a few hours later, your skin feels dry,” he tells me. “I wanted to solve that by giving consumers lasting hydration and glow.”