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Realestate.com.au launches new rent campaign

Australia’s number one site for renters, realestate.com.au, has launched its latest rental campaign in time for the peak summer period.

The new multi-channel rent marketing campaign runs from December into early February across radio, TV, outdoor and online.

The 15 second rent television commercial will air during popular sporting broadcasts including Network 7’s Big Bash League coverage.

The campaign encourages consumers to search and apply instantly for their next rental home with realestate.com.au.

Even in the tough rental market, realestate.com.au has thousands of new rental listings every day. Australia’s rental market remains tight with rental prices increasing and properties being snapped up quicker than ever before.

REA Group General Manager – Audience and Marketing Sarah Myers said the new rent campaign aims to highlight the choice still available to consumers on realestate.com.au, as well as to support property manager customers over the busiest rental period.

“While vacancy rates are currently at historic lows, we have the largest rental audience in Australia and our rental campaign reminds consumers that there’s more choice on realestate.com.au,” Ms Myers said.

“We know that December and January is a busy period for those looking to find their next rental home and our aim is to simplify the full rental journey.

“Many Australians are facing challenges when securing a rental home, and our Renter Profile feature enables tenants to efficiently apply for multiple properties.

“Importantly, realetate.com.au rental applications also offer enhanced security for both renters and property managers.”

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