Sorry, But the UK Is Ahead of the U.S. With Trends—Here's What's Coming Up Next


On the international fashion stage, London has always had a reputation for being more rebellious and directional than New York, Milan, and Paris. The shows might not have the same budgets as the major fashion houses, but London-based designers always bring a sense of playfulness and grit—they aren’t exactly known for playing it safe. From JW Anderson to Chopova Lowena, these designers err towards more offbeat styling choices, presenting a very “London” way of getting dressed. You could wear an Arsenal football shirt with a giant Molly Goddard tulle skirt and Anna Wintour–esque sunglasses on the tube and no one would look up from their phones.

To put it plainly, anything goes. For this reason, many micro-trends bubble up in London first, seen on Central Saint Martins students and fashion editors game for trying anything that has hit the runway. Overall, there is a more maximalist, experimental approach to fashion, which means that the street style in London can be a good indicator of what is going to be the next big thing at Zara or Mango. I live in East London, and whether I’m on a lunchtime walk in the park or out for a drink in the pub, I’m endlessly people watching and making mental notes of the trends that are gaining momentum.