The Only 6 Trends British Women Are Adding to Their Closets in 2025

On the international fashion stage, London has always had a reputation for being more rebellious and directional than New York, Milan, and Paris. The shows might not have the same budgets as the major fashion houses, but London-based designers always bring a sense of playfulness and grit—they aren’t exactly known for playing it safe. From JW Anderson to Chopova Lowena, these designers err toward more offbeat styling choices, presenting a very “London” way of getting dressed. You could wear an Arsenal football shirt with a giant Molly Goddard tulle skirt and Anna Wintour–esque sunglasses on the tube and no one would look up from their phones.

Overall, there is a more maximalist, experimental approach to fashion. To put it plainly, anything goes. For this reason many micro-trends bubble up in London first, as Central Saint Martins students and fashion editors are game for trying anything that has hit the runway. I live in East London, and whether I’m on a lunchtime walk in the park or out for a drink in the pub, I’m endlessly people watching and making mental notes of the trends that are gaining momentum.