The Secret Behind Kim Kardashian's Iconic Brows Is Just $25


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Isn’t it funny how trends shift — especially in the beauty realm? Think about it — in the Y2K era, everyone and their mother wanted super thin brows. Well, that’s simply not the case anymore. Long gone are the days of plucking your eyebrows heavily. Now, natural or “boy”-styled brows have infiltrated TikTok and Instagram alike with their bushy, thick presence.

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Listen, winter calls for maximum warmth and ease whenever it’s time to step out of the house. Whether you prefer wearing billowing hoodies, fuzzy socks or insulated joggers, now is the time to rock all your favorite warm pieces. Kim Kardashian, the celebrity influencer, multi-hyphenate and creator of the brand Skims, knows a thing or […]

Anastasia Soare, the founder of beloved cosmetics brand Anastasia Beverly Hills, is the longstanding eyebrow queen because of her popular products and dedication to the brow region. Clients like Kim Kardashian have trusted Soare with their brows for years, and for good reason! In fact, in a video on younger sister Kylie Jenner’s YouTube page, while getting her makeup done, Kardashian said that Anastasia Beverly Hills’ Brow Wiz is one of her go-to products.

At first, Kardashian was apprehensive to let anyone touch her brows — because of how much they can make or break a look — and she insisted on doing them herself. But after she let the Hollywood fixture work on them, she never looked at her beauty routine in the same way. Now that soft glam is the contemporary makeup vibe, Kardashian uses a host of Anastasia Beverly Hills products to nail the natural aesthetic. 

Get the Anastasia Beverly Hills Brow Wiz for $25 at Amazon! Please note, prices are accurate as of March 9, 2024, but may be subject to change.

Essentially, the Brow Wiz is an ultra-slim, retractable eyebrow pencil made for detailing. It comes with a precision tip for drawing plus a custom spoolie brush for fanning and blending out the brows. This tool utilizes a unique wax and pigment formula for a natural-looking texture, and it’s ideal for outlining as well. Further, the Brow Wiz comes in 12 shades to help you nail your look without much fuss.

While discussing and gushing over this eyebrow pencil, one Amazon reviewer said, “This is a super awesome great textured super fine line brow pencil. You get very natural-looking hairlines when you draw them with a flick of the wrist. All different colors to match every hair color, and I particularly love the chocolate brown.”

Another reviewer noted, “This product makes doing my brows so easy. I just fill them in with the pencil and go. It gives me that natural brow look while also making them look full.”

With a steady hand and a little practice, you can achieve a natural, thick look with this Kim-Kardashian-approved brow pencil.

See it: Get the Anastasia Beverly Hills Brow Wiz for $25 at Amazon! Please note, prices are accurate as of March 9, 2024, but may be subject to change.

Not what you’re looking for? Check out more from Anastasia Beverly Hills  here, and don’t forget to scope out Amazon’s Daily Deals for more great finds!

Related: Get Flawless Brows Like Jennifer Lopez With This Dual-Sided Pencil

“Can’t get enough” of Jennifer Lopez’s beauty secrets? Same. We even look back through old videos and interviews from time to time to make sure we’re not forgetting anything. We were doing just that today, and we ended up with major eyebrow inspiration! In December 2022, J. Lo walked viewers through her skincare and makeup […]



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